Rolls-Royce’s exclusive design team, Black Badge, presented four of the models it had ordered at its hometown at the Goodwood Festival of Speed.
All the custom models Ghost, Wraith, Cullinan and Dawn appeared, each with a unique color combination and interior quality.
The Ghost and Wraith ran as part of the weekend climb to a show of bravery.
What better place to show off the luxury of performance from the Goodwood Speed Festival? Based here in the south of England, Rolls-Royce said nowhere, and brought four top models from the Black Badge wing. The front and center of Laundry Green were custom versions of the Rolls-Royce series: Wraith, Dawn, Cullinan and Ghost.
Ghost took over this year, running the hill climbing scene four times a day over the weekend. He appeared as a beast among supercars and even a normal-sized sedan, which lifts the hill with brute force. And its striking color contrasts — a baby blue that the company calls Galileo blue and contrasting red brake calipers — increase the vibration factor of each run.
There was no shortage of rare, expensive and luxurious cars on the hill this weekend, but something about the huge weight of the Rolls-Royce made them exciting to watch. Both the Ghost and the Wraith are more than capable in terms of hardware, with V-12 engines and all the branded braking and suspension components installed, but we don’t really expect them to be pushed to the limit.
Expectations are not always met, and that’s good in this case. As the Tucana purple Wraith flake slid into the front corner, it was clear that Rolls-Royce was running its car not only to demonstrate its design prowess, but also to demonstrate the model’s true performance capabilities. Cutting the inside edge of the brown grass and lifting a cloud of dust behind it, the Wraith stole the show of the big car as it grunted under the bridge in the middle of the track.
The BMW company unveiled the Dawn convertible and the Cullinan SUV as part of the climb celebrations. Dawn and Cullinan were part of each safety car regiment. Featured in two tones Jasmine and Black, Dawn is the epitome of the Black Badge design philosophy — a sleek, discreet convertible with noisy undertones.
And as the luxury SUV market expands, the Cullinan joins the ranks of unorthodox SUVs with a punch under the hood. The Goodwood Black Badge, for example, was equipped with intricate 22-inch five-spoke wheels and a Spirit of Ecstasy hood carbon fiber ornament. The company said the custom Cullinan is an exercise in utility and effortlessness, describing the 563-horsepower SUV as a useful tool.
As the weekend ended, Rolls-Royce models were neither the fastest nor the rarest on the hill. Although beautiful, the foundations of Rolls’s offerings were also not particularly new. But the grunt of a V-12 and the sound of tires squeaking below 5500 pounds of luxury is a must see.