In a survey of 1,000 current high school football players, OfficialVisit.com found the Oklahoma Sooners to be the No. 4 brand in college football.
The survey itself has a few surprises. It’s interesting to see what the future of the sport really thinks about the schools recruiting them. In the early stages, they are the usual suspects. Alabama is No. 1, Ohio State is No. 2, Georgia is No. 3 and Oklahoma checks in at No. 4.
This is very good for the Sooners. Brand recognition is everything. Having two Heisman-winning QBs in back-to-back seasons and a finalist next year will likely help the brand a bit. Thanks, Baker Mayfield, Kyler Murray and Jalen Hurts!
Bob Stoops and then Brent Venables relentlessly remind people that Oklahoma is one of the best programs in college football. Or as Venables would say, “Oklahoma is second to none.”
Here is the full list:
Oklahoma moved up four spots from the last Official Visit survey in 2018. How did they come to that conclusion?
To adapt this question to college football brands, we asked 1,000 high school football players the simple question: “If you were the No. 1 recruit in the country with offers from each program, how likely (scale 1-10) would you choose [program]?” The results were averaged to produce the OfficialVisit Brand Score (OVBS) as a derivative of an industry-specific NPS. You can think of this score as the gravitational pull each program has on any given pre-contact recruit .– Mike Nowoswiat, Official Visit
The official visit also shared that none of the high school students surveyed were being recruited by Power Five programs in an effort to eliminate any bias that may arise due to recruiting activities.
It looks like the efforts of Brent Venables and company are going well enough to keep Oklahoma ahead of heavy hitters like Texas and Notre Dame.
If the same survey were done about 15 years ago, Texas would be in the top three. Falling under Texas A&M is an indictment of how the program has been mismanaged since Mack Brown resigned.
Some may argue that this list only includes teams that are “good,” but I would argue that winning is the best brand builder of all.
Unless you’re the Maryland Terrapins. Mike Lockley might be on to something in College Park.
As for the future of the sport, don’t expect the top three to change anytime soon. Nick Saban isn’t going anywhere for now, and neither is Kirby Smart. Ryan Day might just be the next great college football mind of our time. The Buckeyes are in very good hands.
But sitting at No. 4 is no small feat. It’s a great indication that high school students perceive the University of Oklahoma as one of the best brands in college football. Even after the coaching change, the Oklahoma Sooners are viewed in a very positive light. To quote Bob Stoops, “this is still Oklahoma.”
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This story originally appeared on Sooners Wire