“Obi-Wan Kenobi” cereals and other “Star Wars” cereals.

Obi-Wan Kenobi Star Wars cereals are on the shelves now, but how does it compare to previous cereals from a galaxy far away?  (Photo: Kellogg's, designed by Quinn Lemmers)

Obi-Wan Kenobi Star Wars cereals are on the shelves now, but how does it compare to previous cereals from a galaxy so far away? (Photo: Kellogg’s, designed by Quinn Lemmers)

Few foods are as inextricably linked to early life as sweet cereals in brightly colored boxes, adorned with bold characters and the promise of an inside prize. While many of these classic breakfasts have their own mascot, it is always exciting to head to the cereal aisle and see limited edition boxes that combine a favorite delicacy with everything from athletes to movies.

Since its initial release 45 years ago, Star Wars has touched almost every part of pop culture – including food. Cereal and food manufacturer Kellogg’s is once again working with the science fiction franchise to celebrate its recent release Obi-Wan Kenobi series, now streaming on Disney +.

Barbara Meskin, marketing director behind cereal innovation at Kellogg Stocks, says these new boxes are not the first time the cereal maker and Lucasfilm have worked together. But even though they have worked together in the past to bring Star Wars cereals to breakfast tables in the US and beyond, this box and cereal is brand new.

The Obi-Wan Kenobi Frosted Flakes will hit stores in July 2022. (Photo: Kellogg's)

Obi-Wan Kenobi Frosted Flakes will hit stores in July 2022. (Photo: Kellogg’s)

“This is the first time we have worked together Star Wars franchise with one of our main brands Kellogg to offer a young Cereals, “says Meskin to Yahoo Life. Star Warsbut the food was not unique to these examples. “

This July, the new cereals will hit the supermarket shelves with a “Dark Side” twist on the classic Frosted Flakes. Inside each box, worshiping cereals Star Wars Fans will find a combination of originals, “Light Side” and chocolate “Dark Side” Frosted Flakes.

Sold exclusively at Walmart, fans can also spot a completely different box, where the cereal media and their journey through Power is a mystery. Only when you drop this first bowl will you know if you are on the Light Side, with a box full of classic Frosted Flakes or on the Dark Side, with only chocolate.

With the release of another collaboration this summer, many fans remember the thrills of their youth when their parents gave them to buy this coveted cereal box.

“I remember the C-3PO cereal, which looks like it always has,” says Nick Mueller, who lives in Gatlinburg, Tenn. and works as a business manager at the travel website HawaiianIslands.com. “I do not even think I liked the taste of the cereal, I just remember asking my mom to take it from me because C-3PO was my favorite character.”

Mueller remembers his love of attractive packaging. “I also remember getting a cut Luke Skywalker mask in one of the boxes and thinking it was the nicest thing ever,” he says.

The C-3PO, a Kellogg release from the 1980s, remains a fan favorite.  (Photo: Kellogg's)

The C-3PO, a Kellogg release from the 1980s, remains a fan favorite. (Photo: Kellogg’s)

Beth Schubert, co-founder and CEO of the food website Own the Grill, says she sees Star Wars the cereal immediately takes her on a trip to the memory lane. “When I was younger, I have a vivid memory that I had Star Wars cereals, “he says. “As a big fan of the franchise, when my mom and I went to the grocery store, I was always drawn to the cereal boxes with my favorite character on them, regardless of the cereal.”

“My personal favorite was the C-3PO’s,” Schubert adds.

Kellogg C-3POs were popular in 1984, but over the decades, many cereal companies have become entertained by celebrating the release of prequel films. Star Wars: Episode I – The Phantom Menace through Star Wars: Episode III – Revenge of the Sith.

Omag Subzwa, who owns SubZero Comics in Garfield, NJ, will never forget General Mills commercials for his release Star Wars: Episode II – Attack of the Clones.

This 2002 cereal from General Mills celebrated the release of Star Wars Episode II: Attack of the Clones.  (Photo: General Mills)

This 2002 cereal from General Mills celebrated its release Star Wars: Episode II – Attack of the Clones. (Photo: General Mills)

“I remember seeing the box for it Episode II “cereals in the supermarket in my area and I beg my parents to get them,” he says. “It was shiny, it was a collectible version and it had Jango Fett, so I could not resist. “The cereal was not too bad, but the box will always have a special place in my heart.”

In addition to the 2002 collection, in 2015 and 2016 General Mills released a number of boxes in collaboration with Star Wars for its theatrical release Star Wars: Episode VII – The Force Awakens. In 2019, they did it again for Star Wars: Episode IX – The Rise of Skywalker. In 2020, the company released a box featuring its favorite Star Wars Grogu icon, affectionately known to fans of Disney + success the Mandalorian as “Baby Yoda”.

Some would argue that even more important than the boxes are the limited edition prizes hidden inside.

Jonah Keel, vice president of public relations and gambling public relations firm BHI, a division of 42West, based in Los Angeles, California, is a self-proclaimed nerd with his own Star Wars room full of souvenirs – cereal box prizes included.

Among his collection? “One The empire is counterattacking cereal bowls, [Darth] “Vader, C-3PO and stormtrooper masks cut from C-3PO boxes, a General Mills Landspeeder glider and some stickers that came into General Mills boxes.”

The glowing lightsaber spoons were the delight of Star Wars fans everywhere when Kellogg's added them to the Frosted Flakes boxes.  (Photo: Kellogg's)

The shiny spoons of lightsaber were the delight Star Wars fans everywhere when Kellogg’s added them to Frosted Flakes boxes in 2005. (Photo: Kellogg’s)

As a gourmet and Star Wars I admire myself, I have vivid childhood memories of hunting and collecting lightsabel spoons from Kellogg’s 2005 Star Wars: Episode III – Revenge of the Sith release of cereals. In each box, I took out the plastic spoon, looking forward to clicking the button and turning it on to see what color of lightsaber I would add to my collection. I only ate these spoons for months – and I wish I had one more today.

It was given an early opportunity to try the next cereal in a wide range of Star Wars cooperates, I was looking forward to opening my box Obi-Wan Kenobi Frosted Flakes, although there was no lightsaber inside. The verdict; This new Frosted Flakes mix is ​​somehow even tastier than the original. The slightly sweet flakes combined with the chocolate flavor work perfectly together. And yes, this cereal makes the magic chocolate milk cereal, perfect to drink at the end of the meal.

Just like me and many other fans, Oliver Zak, the CEO of Los Angeles-based California and co-founder of the tattoo care brand Mad Rabbit, remembers that, as a kid, there was no better emotion than a fun cereal box. -start the day.

Another 2002 Star Wars cereal had Anakin Skywalker, Count Dooku and Padmé Amidala in the box.  (Photo: General Mills)

Another 2002 edition Star Wars The cereals had Anakin Skywalker, Count Dooku and Padmé Amidala in the box. (Photo: General Mills)

“This year marks the 20th anniversary of the consumption of many General Mills cereals Episode II – Attack of the Clones. ” He says. “Back in 2002, there were a few different collectibles, each with different characters from the movie: One box showed Obi-Wan Kenobi with bounty hunter Jango Fett and another had Anakin and Padme. The cereal itself in these different versions was the same, consisting of corn puff pastry with small pieces of marshmallow. “

“The best thing about this collaboration was the emblematic marshmallow pieces Star Wars “symbols such as red and blue lightsabers and a storm helmet.” “As a child, there was no better way to start the day with breakfast while I was thinking Star Wars. “

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